Episode 15 - Building a Content, Community, and Classifieds Platform for Small Towns in India - Featuring Jani Pasha & Vipul Chaudhary (Lokal)

What can failure teach you? At one of the lowest points in their lives, Jani Pasha and Vipul Chaudhary, co-founders of Lokal, learned a valuable lesson. When you build a product in isolation without talking to users, it will lead to a product that no one will use. Keeping this in mind, the founders went back to the drawing board, conducted countless user studies, identified a need, and validated it - and that’s how Lokal came about. Today, the app is the go-to hub for updates, content, and classifieds for millions of people in 225 districts in India. Dive into Jani Pasha and Vipul Chaudhary’s journey of building Lokal. Here’s what you can expect 👇 - Lessons from starting up, failing, & then starting up again - How intensive user research can be game-changing for building and growing your company - Behind the scenes of running a content, community, and classifieds platform for small towns in India - Metrics that Lokal focuses on - Insights into building a team that understands and creates products for the users!