Episode 15: Customer Experience Matters

Erick and Rich discuss how customer experience differs from customer service, and why it matters more than ever at a time when managed network and endpoint services have become commoditized. Then Erick offers a tip of the week on the right way to build service bundles. That’s followed by a can’t miss conversation with Andrew Smith, Channel Mastered’s digital marketing guru, on the inside secrets to constructing online lead generation campaigns that deliver big, consistent results. And finally, one last thing: how a microbrewery turned a brewhouse mishap captured on viral video into a brilliant marketing hook.Discussed in this episode:Experience MattersCrafting the Perfect Lead Gen Offer: A Game ChangerBuilding a High-Conversion Landing Page: 9 Reasons My Landing Pages Convert at 47% (When the Average Is 4.02%)Tank malfunction drenches brewery employee with beer