Episode 15 - Four consumer trends hotels should embrace as guests' confidence returns

At Aró in order to be five star by every measure and maximise online revenue for our luxury hotel clients, we follow the science and collect as much data as possible in order to make evidence based decisions about any changes we make to a hotel's book direct strategy. No strategy can exist in isolation – it has to reflect an up to date narrative and the values of the target audience. A recent Google survey identified four trends which brands should tap into as consumer confidence returns. In this episode we discuss these trends and how they apply to luxury hotels. Contact us here: https://www.arodigitalstrategy.com/contact-us Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCwP5vRWNu-kPuCOrDmHFdIg