Episode 15 | How to Find Colleges That Actually Give Merit Money (And Why It Matters More Than You Think)

What’s the point of a $2,000 scholarship on a $75,000 school? 🙃In this episode, college counselor and mom Lindsay breaks down how merit aid actually works, which schools give real money, and how families can avoid major sticker shock when college decisions arrive.If you’ve ever assumed college affordability comes down to FAFSA forms and crossed fingers, this episode will change how you think about the process.Inside this episode, you’ll learn:What merit aid is (and how it’s different from need-based financial aid)Why some schools give massive scholarships while others give almost nothingWhich types of colleges tend to offer the most merit moneyHow to research merit scholarships before your student appliesWhy test scores still matter — even in a “test-optional” worldHow one student earned $727,348 in scholarship offers (and what that number really represents)Merit aid isn’t about luck — it’s about strategy. And when you know where to look, it can completely change your child’s college options.🔗 Resources & Links MentionedLearn more about The College-Bound Parent Collective: 👉 https://cart.thecollegecounselingmom.com/parent-collective Interested in the Class of 2027 Dream Team (white-glove college counseling)? 👉 Reply to the newsletter, DM Lindsay on Instagram, or leave me a comment. 📌 Key TakeawayMerit aid creates choices. And families who plan for it early are the ones who get to choose colleges based on fit, not panic.If you’re a parent navigating high school, college admissions, or the many transitions that come with raising teens, you’re in the right place.I’m Lindsay, a college counselor and parent who believes thoughtful guidance matters—especially for the awesomely average kid. The student who isn’t chasing prestige, but still deserves smart planning, clear strategy, and a path that truly fits.You can explore ways to work with me, learn about upcoming programs, or find additional resources at www.thecollegecounselingmom.com and sign up for my weekly newsletter here. If this episode was helpful, I’d be so grateful if you’d follow the show, leave a review, or share it with another parent who could use steady, grounded support.Thanks for being here. I’m honored to walk this season with you.Lindsay | The College Counseling Mom