Episode # 15 Interview with Richard Palmer- Executive Creative Director of Little Big Brands.

Today on the Road 2 Retail we speak with Richard Palmer- Executive Director of Little Big Brands.  LBB is a fantastic branding and design firm that has a long history of doing excellent work for their clients and helping them grow their business.  Today Richard discusses the importance of truly understanding your consumer, how to create a brand personality and voice, and the dangers of cutting corners by not doing research.  Richard also covers some of the key points to consider with regard to a brand's physical packaging structures and how this can become a key competitive advantage for your brand.  We hope you enjoy, and learn something, from today's episode.  Please follow Road 2 Retail on our LinkedIn page, Apple iTunes or Spotify