Episode 15: Jeremy Kagan (Textbook Ventures, Columbia/NYU/Cornell Prof, Pricing Engine) on Content, AI & IRL

from 11 Minutes with Octane11: a B2B Marketing Mini-Podcast · host Dan Rosenberg & Stephany Shelton

In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.00:31 Guest Introduction: Jeremy Kagan00:53 Jeremy's Journey and Current Work02:44 Biggest Challenges in B2B Marketing03:19 Cutting Through the Noise04:06 Innovative Tools and Campaigns05:48 Common Mistakes in B2B Marketing06:52 Wishes for B2B Marketing Tools09:30 Recent Wins and Personal Highlights11:14 Frameworks and Mindsets for Success13:32 Podcast Recap and Closing RemarksRelated Links> Textbook Ventures: https://www.textbook.vc/> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors

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This episode was published on August 21, 2024.

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