Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy

from This is Product Marketing · host Product Marketing Hive

In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All rights reserved. © Product Marketing Hive.

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This episode is 31 minutes long.

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This episode was published on September 14, 2021.

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