Episode 15 - Marketing For Contractors - email

In Episode 15 of Building With Metal, we dive into the world of email marketing for contractors. Many assume that emails are unwanted, but when crafted with value and purpose, they can be a powerful tool. I explore how to create engaging email content that recipients actually look forward to, using platforms like MailChimp, Constant Contact, and SendGrid. Learn the importance of building an opt-in list and why buying contacts isn't the best strategy. Discover how to segment your audience, personalize content, and optimize for mobile. We also discuss the best times to send emails and how to analyze campaign success. Tune in to transform your email marketing approach and achieve high ROI. Subscribe to stay updated with Building With Metal, presented by McElroy Metal.