Episode 15: Out of Touch - Dirty Deeds Done Well

What this episode covers

ALDI will in Deutschland den Konsum demokratisieren und tritt neu mit dem Claim «Gutes für alle» an. Gibt der Erfinder des Hard Discouting damit seine glasklare Dauer-Niedrig-Preis-Positionierung auf und wird zum gewöhnlichen Supermarkt? Die Baumarktkette HORNBACH ist mit Buchstaben, die von Dächern ihrer Filialen gestohlen werden viral gegangen. Ist das ein genialer Ansatz, um der Generation Z die Coolness der Heimwerker-Szene Hornbachscher Prägung nahezubringen oder doch nicht? Denner ist in der Werbung auf den Hund gekommen. Sowohl im Film als auch auf Plakaten haben Hunde Probleme mit Langweile oder ihrer Fitness, da die nächste Denner-Filiale einfach viel zu nah ist. Ist das gute Werbung oder nicht?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 27 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on October 6, 2022.

What is this episode about?

ALDI will in Deutschland den Konsum demokratisieren und tritt neu mit dem Claim «Gutes für alle» an. Gibt der Erfinder des Hard Discouting damit seine glasklare Dauer-Niedrig-Preis-Positionierung auf und wird zum gewöhnlichen Supermarkt? Die...

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