Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices