Episode 15 The Silent Majority Awakens: Unlocking Collective Action for a Greener Future

Most people care deeply about climate change—but many don’t realize that almost everyone else does too. This episode explores the hidden behavioral forces shaping the green transition, from “pluralistic ignorance” that keeps people silent to the power of social norms that spark collective change. Discover how revealing shared concern can turn quiet belief into bold action, building the foundation for a greener, more united future.