Episode 15: Turning Catering into a Growth Engine with John Geyerman of WOWorks

In this episode of Restaurant Catering Smarts, Michael Attias sits down with John Geyerman, Chief Strategy Officer at WOWorks, the parent company behind better-for-you brands like Saladworks, Frutta Bowls, and The Simple Greek. John brings a wealth of experience from his days at Schlotzsky's and Dickey's Barbecue Restaurants, and he dives into the complexities and opportunities of running catering operations across multiple fast-casual brands. From managing brand identities to streamlining logistics, John unpacks how WOWorks approaches growth, guest experience, and operational excellence—all while keeping catering front and center. You'll learn how they: Prioritize catering in the tech stack and operational rollout Cross-train teams across different brand concepts Use catering to build brand awareness and guest loyalty Whether you operate one brand or many, this episode is full of smart, strategic takeaways for scaling your catering game without sacrificing quality. Restaurant Catering Smarts is sponsored by CaterZen Catering Software.