Episode 15: Why You Can’t Trust Google Reviews for Contractors | How Homeowners Get Scammed

Most homeowners assume a 4.9-star contractor with hundreds of reviews must be trustworthy. But in today’s world of fake review farms, review gating, and reputation manipulation, that rating may not mean what you think it does.In this episode of Small Business Strong, John Lane explains how online reviews are being manipulated in the home service industry and gives homeowners practical ways to protect themselves before hiring a contractor.You’ll learn:How fake contractor reviews workThe biggest red flags homeowners missWhy negative reviews can actually be a good signHow to properly vet a handyman or contractorWhy personal referrals still beat algorithmsThis episode is for homeowners, small business owners, and anyone trying to avoid costly contractor mistakes.