Episode 15: 星巴克，从营造温暖“第三空间”到定位高科技咖啡店

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail长期以来，星巴克的品牌核心一直是Rewarding Everyday Moments，这个曾经专注于创造appealing in person environments, 打造温馨“第三空间” 经营哲学的品牌，现在正在将其战略重点转向简化门店，通过数字订单来增加traffic的高科技咖啡店营业模式。在这一期Podcast节目里，主持人俞骅与Poy Zhong再次邀请加拿大Equitable bank 高级战略经理Frank Zhang，与我们一起聊聊星巴克目前正在进行的商业转型，欢迎大家收听！收听方式:请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。联系方式:微信：reelstone 网站：www.turnlemonintolemonade.com领英：https://www.linkedin.com/in/hua-yu-ca/Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published May 20, 2022

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Send us Fan Mail 长期以来，星巴克的品牌核心一直是Rewarding Everyday Moments，这个曾经专注于创造appealing in person environments, 打造温馨“第三空间” 经营哲学的品牌，现在正在将其战略重点转向简化门店，通过数字订单来增加traffic的高科技咖啡店营业模式。在这一期Podcast节目里，主持人俞骅与Poy Zhong再次邀请加拿大Equitable bank 高级战略经理Frank Zhang，与我们一起聊聊星巴克目前正在进行的商业转型，欢迎大家收听！收听方式: 请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。联系方式: 微信：reelstone 网站：www.turnlemonintolemonade.com 领英：https://www.linkedin.com/in/hua-yu-ca/ Support the show Thank you f...

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Episode 15: 星巴克，从营造温暖“第三空间”到定位高科技咖啡店

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This episode is 19 minutes long.

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This episode was published on May 20, 2022.

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