Episode 150 – AI for Marketers with guest Jeremy Connell-Waite: Your New Intelligent Assistant, how to really make AI work for you

Episode #150. We're celebrating our milestone 150th episode with a technical skill that, if it hasn't already, will impact and shape the way we work and live our lives, and the lives of our consumers.  We're discussing AI and how to utilise the tools available today, to help you to grow the brands and businesses of tomorrow.  Returning guest and friend of the podcast joining Abby is Jeremy Connell-Waite. As IBM's Global Communications Designer, Jeremy is a seasoned storyteller, strategist and communications leader, bringing a wealth of experience from his work at the intersection of technology, purpose and human connection.  In this episode, Jeremy shares how he uses AI to become his IA – intelligent assistant – conversing with his AI personas to collaborate; not only to provide answers but get to the root causes to help him ask the right questions too.   Jeremy also reveals why you should use voice prompt when training your AI, plus he gives many great examples of how it can be used day-to-day, with different AI platforms and resources to help you get started.    00:00:00 Welcome and Introduction to Brand Purpose  00:02:16 Jeremy's Background & Approach to AI   00:03:33 Defining AI: Intelligent Assistant, Not Artificial Intelligence   00:05:20 How Marketers Are Using AI   00:08:49 Building Rapport with AI & Humanizing the Experience   00:15:11 How to Build Your Own AI Assistant   00:22:29 Building Custom GPTs   00:25:38 Experimenting with Different Platforms  00:27:30 The Future of AI: Adoption Not Anxiety   00:31:51 Top Five Actions for Marketers   00:38:03 AI as a Time-Saving Tool to Free You Up For What You Enjoy  00:39:25 Final Advice For Marketers     Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Jeremy Connell-Waite | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com