Episode # 150 Andrew Allen-Market Development Executive at Fresh Scents

Episode #150 The Road 2 Retail team today spends time with Andrew Allen- the Market Development Executive at Fresh Scents. Andrew shares his insights on how he and the team are driving growth and making decisions at this unique, 50 year old overnight success brand! Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Learn more about Fresh Scents here: www.freshscents.com/pages/buyer-guideTopics covered with Andrew today include: - The challenges of working with retailers to optimize the brand's placement within their stores. Which set and why?- The skills and approach they use to work with retailers when the initial placement decision may not be optimal based on history- How they utilize data more often and in different ways to manage and drive their business. Believers in research!- How Fresh Scents utilized data and research to optimize their branding and packaging refresh- How they select business partners to complement their in-house skills- Another Green Bay Packers fan! They are everywhere.....Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to today's sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comFloret- A deduction management platformhttps://www.tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!