Episode #150 - Michael Dhulst, Co-Founder & CEO of SuperTri

Seth sits down with Michael D’hulst — founder and CEO of SuperTri (formerly Super League Triathlon). From growing up in Belgium with lawyer parents to pioneering global triathlon formats, Michael opens up about his winding path through corporate life at Volkswagen, launching Challenge Taiwan, and ultimately co-founding SuperTri.They explore what it means to be an entrepreneur, how short-course racing could be the future of triathlon, and what Michael sees as the greatest needs for the sport to thrive. Michael shares stories of grit, global travel, family integration, and trusting your gut—even when the data says otherwise. A powerful look into the mindset of a visionary redefining endurance sports.SuperTri IG: https://www.instagram.com/supertri_/ Michaels’ IG: https://www.instagram.com/mdhulst/Z2: https://z2alwayschasing.com/Z2 Code: STUPIDQUESTIONSSQ Newsletter: https://stupidquestions.show/pages/contact