Episode 150 - Moodi’s Co-Founder On Transforming Wellness

Over the last few weeks you may have heard, seen, tasted or missed out on the pre- pro- biotic sodas made by Moodi. This product has taken the market by storm! In this episode of Baskets of Knowledge, we dive into the entrepreneurial journey of Kate Gatfield-Jeffries, co-founder of Moodi, a mental wellness supplement brand redefining the way we consume pre- and probiotics. From law and business school to disrupting the wellness industry, Kate shares her insights on risk-taking, customer-driven product development, and building a brand that truly resonates.Kate’s story is one of bold decisions, mindset shifts, and breaking boundaries. Originally risk-averse, she studied law and business as a “safe” career path but ultimately followed her passion for empowering women and enhancing mental wellness. She candidly shares the fears she overcame when transitioning from student to entrepreneur and how she built a brand from the ground up, without a background in science or manufacturing.One of the key drivers behind Moodi’s success? A deep connection with customers. Kate emphasises how Moodi’s flavours and formulations were co-created with customer feedback, resulting in not just effective supplements, but "crazy delicious" products that people love to drink. This commitment to listening has led to Moodi’s incredible growth, including their pre- and probiotic sodas selling out upon launch.Beyond business, Kate discusses the importance of balancing hustle culture with mindfulness—practicing presence, appreciating simple joys, and knowing when to step back. Her advice? You create your own reality.Moodi’s probiotic sodas are flying off the shelves! If you haven’t tried them yet, now’s the time.EnjoyPrajesh and Tane