Episode 151: Gen Z Interns' Insights on Purpose & the Future of Marketing

In this special episode of Brand for Good, I'm turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they've immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work. In their own words, they share what it's like to intern at a purpose-driven agency, what surprised them most about working in a real-world setting, and how hands-on experience has shaped their views on balance, branding, and being bold. You'll hear their honest takes on AI, creative confidence, and the difference between schoolwork and soul work. Whether you're a student trying to break into the field or a business owner considering bringing on interns, this episode is packed with insights, heart, and fresh perspective. 💡 In this episode, Arielle and Alyssa explore: What it's really like to intern at a purpose-driven agency The mindset shift from classroom assignments to client work Why AI is a tool—not a threat—and how they're learning to use it wisely The evolving concept of work-life integration How Gen Z approaches marketing with both strategy and soul Their favorite projects and biggest lessons from the summer Honest advice for students, interns, and brands alike 🧠 One of my favorite moments: "When you're working in the real world with companies that want to make a difference, it truly shapes how you attack your work. It's real-world experience, but it's also purpose-driven experience." Guest Host Links Arielle Teppert Alyssa Kilpatrick Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe