Episode # 151 Interview with Brooks Powell-CEO at the supplement brand Cheers

Episode #:151 On today's show the Road 2 Retail team speaks with a returning guest- Brooks Powell. The founder and CEO of the supplement brand Cheers. Brooks shares his insights on how he and the team have rapidly grown the Cheers brand in just four years. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - How aggressive marketing enabled the brand to scale quickly- Tik Tok a key!- What is the ACV Threshold gap, and why it is critical for retail success?- What are the trade-offs between regional and national rollout strategies?- How does the marketing-distribution flywheel work in practice?- How does the company balance long-term vision with profitability and growth discipline?- A fan of Sean Riley and his brand- DUDE WipesFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!