Episode 151: Why cause-related marketing works for MSPs

Episode 151 includes: 00:00 Why you should always question every process within your MSP 06:14 What is ’cause-related marketing’… and how could it work for your MSP? 14:15 How MSPs can better manage ‘software as a service’ 30:55 A great book recommendation about using the right words in sales conversations Featured guests: Thank you to George Smith from Augmentt for joining Paul to discuss how MSPs can tackle managing their SaaS solutions. George is a dynamic and results-focused senior sales and marketing leader. He’s recognised for strong communication and the ability to lead the professional development of individuals and support teams. He’s also a certified canoe and climbing instructor with a passion for rugby. Connect with George on LinkedIn: https://www.linkedin.com/in/george-smith-augmentt/ Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ On the subject of creating a good system within your MSP, Paul recommended the book Traction by Gino Wickman: https://www.amazon.co.uk/Traction-Get-Grip-Your-Business/dp/1936661837 Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Thank you to Harold Mann from Mann Consulting for recommending the book Nonviolent Communication by Marshall Rosenberg: https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X https://www.linkedin.com/in/hmann Subscribe to Paul’s YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast