Episode 152 Are You Learning and Researching?

Are you learning about new tools and way to improve your business profitability, attract new clients? Because here's what I know, not only do you have to keep up on the trends around your business, but you also have to research what you learn. Today I just spent 3 hours on 2 webinars - both very relevant to my show.  I knew just by the sponsors that the end cost, even though a deal today while I'm on there live, would be more than I am in a position to invest. However, I did not make that decision, until I researched the first one on building traffic.  I did not see bad reports on the reviews, but I did see some perspective on the service in general.  And that was enough to calm me down, because yes this expert, I know and have purchased a few of his tools in the past or subscribed to a course; so he's good at pulling you in. So my show today is just to remind you that although something sounds like a great solution, research it some more, maybe do a "Ben Franklin Close" on yourself.  You know two lists, side by side, pros and cons of buying that particular tool or service :-)  It's one of my best barometer's! And the second webinar was an all encompassing podcast/website service that would have cost me about $700 more a year then what I spend now.  But the biggest downfall for me, even though this puts me in a membership group with about 800 other podcasters, I would have a steep learning curve and time needed to transition my site over.  Not to mention, what if I no longer wanted to have that service, I'd be up the creek without a podcast show!!! Again, know what you need before you buy the new sparkly toy.  Take it from someone that has bought way too many, way too often! Passing On A Smile,