Episode 152 - "How Do I Become the Go-To In-Home Newborn Photographer?" Hot Seat with Katie Lamb

In this hot seat episode, Katie Lamb coaches photographer Pola Seely on becoming the go-to in-home newborn photographer in Columbia, South Carolina. They discuss strategic approaches to portfolio building, marketing messaging, and creating an exceptional client experience. Katie provides actionable advice on niching down, building authority, and leveraging word-of-mouth marketing. Key Themes: Portfolio Consistency & Positioning – Creating recognizable work and ensuring your online presence clearly showcases your in-home newborn specialty Brand Messaging & Marketing Strategy – Developing authentic messaging that addresses client hesitations and articulates why in-home sessions are ideal Building Local Authority – Establishing expertise through educational content, hyper-local partnerships, and SEO optimization Exceptional Client Experience – Creating referral-worthy experiences by eliminating stress points and adding thoughtful touchpoints throughout the process Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox