EPISODE · Jul 21, 2017 · 56 MIN

Episode 152 - The Psychology of How People Buy

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buying behavior. Topics to be explored: Relative, not absolute price matters; price psychology; Search, Experience, and Credence Goods, and understanding the importance of customer risk.

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