Episode 153: 1on1 mit Léa Miggiano, Co-Founder & CMO Carvolution

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

CARVOLUTION mischt mit seinem Auto-Abo den Mobilitätsmarkt in der Schweiz auf. Welche Menschen abonnieren ein Auto? Wie sieht die Value Proposition aus? Wird das Auto-Abo immer mehr Leasing-Angebote verdrängen? Ist Performance Marketing angesichts der Verbreitung von KI inzwischen ein «Kinderspiel»? Spielt heutzutage (wieder) die Exzellenz in der Markenführung die Hauptrolle? Anlässlich des 2. HSG-Community Festivals konnte Torsten im SQUARE der UNIVERSITÄT ST.GALLEN Léa Miggiano zur Live-Aufzeichnung begrüssen.

Episode metadata supplied by the publisher feed · Published Oct 23, 2025

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Episode 153: 1on1 mit Léa Miggiano, Co-Founder & CMO Carvolution

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This episode was published on October 23, 2025.

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