Episode 153: How Communication Shapes Transformation – From the Shopfloor to the Boardroom with Markus Kirchschlager

In this episode, we are joined by Markus Kirchschlager, who explains how mindset, organization, skills, and AI-enabled platforms build trust, fight change fatigue, and connect shopfloor and boardroom.Download the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠episode transcript⁠⁠⁠===== In this episode, we talk about communication as the operating system of supply chain transformation. Together with our guest Markus Kirchschlager, we explore his three pillar framework, how to build trust across ecosystems, prevent change fatigue, integrate AI and digital platforms, and empower leaders as communicators from the shopfloor to the boardroom. ===== Guest: Markus Kirchschlager, Managing Partner PANTARHEI AdvisorsMarkus Kirchschlager is an entrepreneur and managing partner of PANTARHEI Advisors, deeply invested in communications and technology. As an experienced communicator and strategy consultant – and as a trained computer scientist – his focus is on international transformation projects at the intersection of communication, technology, leadership, and organisational change. At PANTARHEI, his clients include DAX-listed companies such as Bayer, the BMW Group and Lufthansa, Rolls-Royce (FTSE-100) as well as globally operating mid-sized businesses and international tech scale-ups. Markus’ background includes the frontlines of Public Affairs on EU level. He has worked at PANTARHEI’s Brussels office, was part of the European Commission’s information service in Vienna and a spokesperson for the Austrian Federal Economic Chamber. He is a trained computer scientist, studied communications management and holds an MBA in General Management and Finance from the Vienna University of Economics and Business. Markus’ voluntary work includes being one of the contributors to the World Economic Forum’s “Future 50” programme on intergenerational foresight as well as being a team member the European Commission’s Team Europe.Host 1: Richard Howells⁠⁠⁠Richard Howells⁠⁠⁠ has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.Host 2: Sin ToSin brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.===== Show Links:SAP Digital Supply Chain: ⁠www.sap.com/scm⁠World Economic Forum (WEF): https://www.weforum.org/stories/2025/07/accelerating-transformation-in-manufacturing-from-the-factory-floor-to-the-boardroom/  Follow Us on Social Media : Markus KirchschlagerLinkedIn: https://www.linkedin.com/in/markus-kirchschlager/ Richard Howells:LinkedIn: www.linkedin.com/in/richardjhowells Sin To: LinkedIn: www.linkedin.com/in/sin-to-5334208 SAP Digital Supply Chain:LinkedIn: www.linkedin.com/showcase/sapdsc/ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00: Intro00:01:28: Guest introduction00:02:23: Three‑pillar communication framework00:03:31: Communication as ecosystem “campfire”00:04:54: Transparency, risk and trust00:06:16: Preventing change and transformation fatigue00:07:40: Global message, local realities00:09:02: AI, platforms and new intermediaries00:09:47: Communication skills for modern leaders00:13:57: Digital platforms, analytics and targeting00:15:39 What's the future of the supply chain?00:17:51: Outro