EPISODE · Jan 24, 2024 · 22 MIN
Episode 153: How should you approach audience research?
from The Smart Communications Podcast · host Big Duck
Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
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Episode 153: How should you approach audience research?
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