Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing

What We Cover In This Episode:  What guerilla marketing is and what it can do for studio owners and staff [4:25] How Niki got into guerilla marketing, plus some examples of how it can be done the right way [6:46] What you can do to reach your target clientele outside of your studio's regular guests [15:03] The key performance indicators to watch to know if your guerilla marketing efforts are working [20:13]    Quotes: "How can I reach my ideal client in a new, cheaper, surprising and exciting way that doesn't result in Nick's idea of putting money in the Facebook machine and hopefully getting leads out, because frankly, it's not happening right now." [Niki, 4:52]  "We did, almost exclusively, guerilla marketing. It wasn't because I was ahead of the game, it was because I had no budget. I was trying to run this giant studio in a super competitive area, on literally a zero-dollar budget." [Niki, 6:47]  "You really need to identify your ideal client, your target client, for guerilla marketing to work. If you don't have a strong grasp on who you're trying to reach, which is likely your current favorite client, you're not going to be able to communicate effectively." [Niki, 15:46]  "I think one of the downfalls for us is we became complacent with Facebook Ads, because it was working and I had resources; I lost the edge of resourcefulness." [Nick 19:31]    LINKS:   Niki's Website & Instagram Episodes 97 and 135 with Niki  How to Maximize Guerilla Marketing to Drive New Clients to Your Gym How to Identify Your Boutique Gym's Ideal Client fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected] https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q