Episode 154: How Chutzpah Transforms Restaurants and Restaurateurs Into Something More with Mason Harris

What is Chutzpah? I think Guy Kawasaki described it best as “calling up tech support to report a bug on pirated software”. In a word, chutzpah is audacity, and I really want to explore how being skillfully audacious can transform a restaurant and a restaurateur into something more. In this episode, we’re talking to Mason Harris, who wrote the book on audacity and how it can be systematized and weaponized to turbocharge our restaurants. TIME STAMPED SHOW NOTES [2:32] How the early days of email led to the philosophy of Chutzpah. [5:48] What exactly is chutzpah? “Audacity?” “Gumption”? Maybe…“Intestinal fortitude”? [7:03] A world view, a set of behaviors, and a skill set: It’s all in how you implement it. [7:55] The Trifecta: Need, Pain, and Opportunity. [11:12] Service, training, staff, and food: How to be a trailblazer in the restaurant industry. [13:40] Messaging: the role of authenticity in trailblazing. [15:03] The power of clarity: why understanding the nature of your decisions matters. [20:00] The lens of intention: positioning yourself to make critical decisions. [22:55] Humility in action through the good times and the bad. [27:30] The Chutzpah Mentor: The story of Ruth’s Chris Steakhouse [29:10] How to Return a Tire to Nordstrom: An Exceptional Tale of Chutzpah in Service [32:25] Remembering the value of your impact. To learn more about Mason Harris, visit https://www.thechutzpahguy.com/ FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls