Episode 154: Kathy Fredrickson - Director of the Wisconsin SBDC Digital Marketing Clinic

Get to know Kathy FredricksonThis episode of "The Kosh" podcast features Kathy Frederickson, a teaching professor at the University of Wisconsin Oshkosh. The episode centers on Frederickson's professional journey in marketing and higher education, particularly her creation of the Digital Marketing Clinic—an experiential learning program that assists small businesses while providing students with real-world consulting experience. Key themes include the importance of creativity and personal development alongside traditional academic skills, the current stressors and costs faced by college students, and the need for greater civility and constructive dialogue in society. Throughout the discussion, Frederickson emphasizes the value of authentic human connection in both education and marketing, advocating for mentorship and problem-solving to better prepare the next generation.If you would like to send questions, shoutouts, or stories to be played in a future episode, please leave a voicemail at 920-385-5073 or email [email protected]://wisconsinsbdc.org/centers/oshkosh/