Episode 154: What We Know About People

from May The Best Brand Win · host EnterTalk

Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.” Well, 2020 has been quite a story so far, huh? And what have we seen? Also, why is knowing people SO darn useful in marketing? We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk.

Episode metadata supplied by the publisher feed · Published Apr 13, 2020

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Episode 154: What We Know About People

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This episode was published on April 13, 2020.

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