Episode 156: How much should you spend on marketing for your practice? (with Joshua Brummel)

Marketing Strategies for Therapy Practices with Joshua Brummel In this episode of 'Therapy for Your Money,' host Julie Herres dives into the intricacies of marketing with Joshua Brummel, the founder of Therapy Flow. They explore how therapy practice owners can optimize their marketing spend, categorizing it into infrastructure and ongoing activities. Joshua shares crucial metrics such as cost per lead and client acquisition cost, emphasizing the impact of these on overall profitability. They also discuss the importance of setting a marketing budget per clinician and the effectiveness of non-traditional marketing avenues like email campaigns, networking, and social media. This episode is packed with actionable tips for both maintaining and expanding a therapy practice. Show Highlights 00:00 Introduction to Therapy for Your Money 00:51 Meet Joshua Brummel: Marketing Expert 01:54 Understanding Marketing Categories 03:23 Determining Your Marketing Budget 04:36 Key Marketing Metrics: Cost Per Lead and Client Acquisition 06:57 Marketing Strategies for Private Practices 11:20 Optimizing Marketing Spend Per Clinician 23:24 Non-Traditional Marketing Investments 25:51 Conclusion and Contact Information Links and Resources Therapy Flow: https://mytherapyflow.com/ Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production and Show Notes by Course Creation Studio