Episode 156: Price Increase - Business Tip of the Month with Hal Denbar of National Pool Partners

Episode Summary:  Today’s special episode is the first in a new series we’re calling “Business Tip of the Month” in partnership with National Pool Partners.  As we enter the second half of 2021 and the country begins to open up again, pool professionals are going to have many new opportunities to increase their prices. Hal Denbar of National Pool Partners sits down with us to discuss exactly what these opportunities are and how to take advantage of them.  Listen in as Hal explains why higher prices are actually expected by consumers at this very moment and why we probably only have a few months to capitalize on this trend. He also shares his tips on crafting a great email to send to your customers informing them of your price increases.  Topics Discussed:  01:27 - Striking while the iron is hot  04:25 - How to write great emails to announce higher pricing  06:40 - How much higher you should charge  09:35 - Weed out the customers who aren’t willing to comply  12:40 - Hal on his current work with National Pool Partners  13:47 - Why premium prices are important long term