Episode 156: Profit on Purpose: Peter Czapp’s 7 Levers for Consultancy Growth

What separates consultancies that tick along from those that thrive? According to this episode’s guest, it’s all about one thing: profit on purpose. In this episode, Nick sits down with Peter Czapp - Co-Founder of the Wow Company, The Consultancy Growth Network and the brains behind BenchPress, the consultancy benchmark report - to dig into the financial side of consulting that too many firms overlook. Peter shares the seven profitability levers that top-performing firms use to boost their margins, stand out in the market, and build businesses that are both sustainable and saleable. From smart pricing and niche positioning to real-time metrics and resource management, this episode is packed with takeaways you can put into action straight away. We cover: ✅ Why only 37% of consultancies hit 50% gross margin, and how to make sure you're one of them ✅ The power of positioning and why niche isn’t a dirty word ✅ Pricing strategies that reflect value, not just time ✅ How to build a culture that embraces profitability without killing your vibe ✅ The reporting metrics that actually matter and the one predictive stat Peter swears by ✅ Why real growth starts with intentionality Whether you’re leading a consultancy, thinking about profitability, or just tired of vague advice and want practical tools, this one’s for you. Enjoy the show!