Episode #157: April Bell - Founder of Made with Empathy, Author, West Texas Farm Kid

From growing up on a West Texas farm to starting her career in the energy sector, April Bell has had a fascinating path to and through the world of insights.With her company, Made with Empathy, April has helped spur innovation for a who’s-who of the world’s great consumer brands. Her approach, supported by both personal and client examples, can be found in her book, “Firestarter: Igniting Innovation with Empathy.”April shares stories from her unique journey, discusses what’s next for her and picks the music she’d want to keep her company on a deserted island.