Episode # 157 Courtney Law-Head of Creator Partnerships at Boldify

Episode #.157 Today the Road 2 Retail team spends time with Courtney Law- Head of Creator Partnerships at Boldify. Hear how Boldify is driving awareness and demand differently across the Amazon and Tik Tok Shop platforms for their unique hair care brand. Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points with Courtney today include: - How Boldify is different from other products for thinning hair- The different approaches Boldify utilizes on the Amazon and Tik Tok Shop platforms to build their business- Their approach to recruiting and managing affiliates on Tik Tok Shop- Courtney demystifies how affiliates are compensated (spoiler: many ways to address!)- How Boldify successfully manages its business across sales channels while avoiding pricing conflicts- Abandoned the Red Sox for the Yankees!Follow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comBig Chalk is a marketing analytics and outsourcing company that partners with leading consumer brands and retailers to tackle their business challenges and capture their greatest opportunities.https://www.bigchalk.coEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!