Episode # 158 Interview with Mark Young- CEO at Jekyll & Hyde Labs

Episode #158: On today's show the Road 2 Retail team speaks with Mark Young, the CEO of Jekyll & Hyde Labs and the author of the “27 Unbreakable Rules- Build a 100+ MM. Brick & Mortar CPG Brand”. Mark offers a wealth of insight and experience to emerging brands. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The importance of creating a brand that founders believe in- if you don’t believe in your brand no one else will.- A brand must meet a consumer need not just yours as a founder.- What do emerging and challenger brands must get right out of the gate?- Why is pricing so important as a brand enters retail?- How should brands think about expansion- more retailers? More SKUs?- An F1 McLaren fan with a dose of Black SabbathFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors:Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.comEagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comFor our Road 2 Retail Listeners Mark is offering his book 27 Unbreakable Rules- Build a 110+ MM brick-and-mortar brand. Click on the link below for your [email protected] & Hyde web site-Home | Jekyll + Hyde LabsEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!