Episode 158: MSP’s LinkedIn automation

Episode 158 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 Does automation still have a role to play in dealing with your LinkedIn 08:30 Why a ‘buyer persona’ needs to be central to your MSP’s marketing 15:52 A recruitment expert explains how to find the best new people for your team 35:18 A great book recommendation about coming up with creative solutions Featured guest: Thank you to Lori-Ann Duguay ‘the people person’ for joining me to talk about how to find the best new people for your team. After working 21 years in government, Lori-Ann Duguay decided to take a leap and launch her own consulting venture helping organisations with a growth mindset. She helps them build the culture, experience and leadership required to attract and retain the talent that they need to thrive in the new world of work. Connect with Lori-Ann on LinkedIn: https://www.linkedin.com/in/loriannduguay/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ For loads of MSP marketing and business growth advice and resources, check out my free learning hub: http://mspmarketingedge.com/learning-hub/ Thank you to Colt Briner from Scrappy AF Marketing for recommending the book Creative Acts for Curious People by Sarah Stein Greenberg: https://www.amazon.co.uk/Creative-Acts-Curious-People-Unconventional/dp/1984858165 https://www.linkedin.com/in/colt-briner Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast