Episode 158: Rajeev Goel Is Making Agentic Advertising a ...

What this episode covers

Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportunities for publishers and advertisers to compete with walled gardens. Takeaways Agentic AI can automate planning, buying, and optimization beyond today’s DSP workflows. PubMatic’s AgenticOS lets advertisers transact through AI agents using AdCP. AI efficiency may grow digital ad spend and shift more ROI budgets to the open internet. Seller agents and marketplaces could help publishers unlock demand without big sales teams. The open web will compete better with stronger identity, measurement, and a simpler supply chain. Chapter 00:00 Travel check and AI kickoff 01:05 Moltbot and why autonomous assistants matter 01:56 Rajeev Goel on agentic AI at PubMatic 07:00 RTB automates only the impression moment 08:37 RFPs, emails, spreadsheets — the manual reality 10:05 Agents scaling campaign management 15:15 Butler Till and Clubtails case study setup 18:37 PubMatic agent recommends inventory, audiences, and data 22:34 Agents compress the value chain, weaken DSP lock-in 45:05 OpenAI ads debate, CPM economics, answer engine ads Learn more about your ad choices. Visit megaphone.fm/adchoices

Share this episode

Similar Episodes

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

The Dark Side of the Supplement Industry

Nov 12, 2025 ·35m

Electrolytes, Energy, and the Deadly Salt Fix

Oct 17, 2025 ·40m

Similar Podcasts

Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? PodSights Health & Wellness podsights.ai Transform your wellbeing journey. Get trusted, evidence-based answers to your health, fitness, and mental wellness questions. Make informed decisions about your health. Visit podsights.ai to create your own wellness podcast. Wounded Warriors of the Cross Gary Pastoral and clergy mental health is a mostly ignored area, especially by those who live their lives as pastors in the clergy. The stigma of mental health within those who serve in the shadow of the cross is something that invokes the stigma of fear. Many of those in the clergy will choose to suffer in their despair rather than reaching out for help. Sometimes those suffering choose to wait until it's too late to get the real help that they need. At Wounded Warriors of the Cross our mission is to lift the stigma and the veil of silence that encompasses clergy mental health and assist those who suffer in silence. Wounded Warriors of the Cross is here to shed the light of Christ's love into those dark places.

Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 1 hour and 1 minute long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on January 30, 2026.

What is this episode about?

Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportunities for publishers and advertisers to compete...

Can I download this Marketecture: Get Smart. Fast. episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.