Episode 158: Why knowing how the customer thinks is not enough

from Rapid Idea Improvement · host Bart Vanderhaegen

Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations Why is just tranferring that knowledge to the customer not enough to make him buy your product ? You may be wrong There may be conflicting ideas still in the mind of the customer Knowledge needs to grow in the mind before it can be enacted upon

Episode metadata supplied by the publisher feed · Published May 23, 2024

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Episode 158: Why knowing how the customer thinks is not enough

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