Episode 158: Why knowing how the customer thinks is not enough

from Rapid Idea Improvement · host Bart Vanderhaegen

Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations Why is just tranferring that knowledge to the customer not enough to make him buy your product ? You may be wrong There may be conflicting ideas still in the mind of the customer Knowledge needs to grow in the mind before it can be enacted upon

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This episode is 6 minutes long.

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This episode was published on May 23, 2024.

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