EPISODE · May 23, 2024 · 6 MIN
Episode 158: Why knowing how the customer thinks is not enough
from Rapid Idea Improvement · host Bart Vanderhaegen
Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations Why is just tranferring that knowledge to the customer not enough to make him buy your product ? You may be wrong There may be conflicting ideas still in the mind of the customer Knowledge needs to grow in the mind before it can be enacted upon
What this episode covers
Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations Why is just tranferring that knowledge to the customer not enough to make him buy your product ? You may be wrong There may be conflicting ideas still in the mind of the customer Knowledge needs to grow in the mind before it can be enacted upon
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Episode 158: Why knowing how the customer thinks is not enough
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