Episode 159: 1on1 mit Tobias Zehnder, Managing Director Webrepublic

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

MARK ZUCKERBERGs Angebot an die Unternehmen ihre Werbung auf den META-Plattformen zu automatisieren, steht immer noch. Wie ist dieses Angebot inzwischen zu beurteilen? Sind Vertrauen und Langfristigkeit zwischen Unternehmen und Agenturen die wichtigsten Faktoren, um holistisch und damit auch wirkungsvoll zu kommunizieren? GEO (Generative Engine Optimization) soll zumindest teilweise SEO (Search Engine Optimization) ersetzen und ist damit das neue Zauberwort im digitalen Marketing. Wie wird sich das Suchverhalten der Menschen im WEB entwickeln? Wird zukünftig noch «GEGOOGELT»? Wie müssen Inhalte gestaltet werden, so dass CHATGPT & Co. sie interessant finden?

Episode metadata supplied by the publisher feed · Published Dec 4, 2025

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This episode was published on December 4, 2025.

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