Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.  Step 4 of 4 I cover  Evaluation of ads -Knowing exactly what your end goal will help you have a better understanding of what is working and what is not working and doing at least a weekly deep dive you will be able to catch things before they cost you to lose money. Optimizing your ads- Checking which audience is performing the best, pausing ads that are not working, testing and scaling the test and cutting out what isn't working will optimize your ads to run as efficiently as they can. Redeploying the assets - Figuring out what your audience really wants and are engaging them in a way that makes sense and taking the winners to redeploy the winners. and Cutting out ads and content that isn't working or performing and only keeping what is working  Be sure to listen and let me know if you have any questions, comments or need help with anything!