Episode 159 | Forging Your Own Path in a Legacy Business — with Karen Norheim episode artwork

EPISODE · Jul 15, 2025 · 32 MIN

Episode 159 | Forging Your Own Path in a Legacy Business — with Karen Norheim

from Uncopyable Women in Business · host Kay MIller

Send us Fan MailIn this episode, I sit down with Karen Norheim, President and CEO of American Crane & Equipment Corporation. Karen didn’t always plan to go into the family business. But after earning multiple degrees (and learning a thing or two about grit), she joined the company—and helped it evolve from the inside out.What struck me most about Karen was her thoughtfulness around legacy. She shares how she honored her father’s vision while still bringing her own ideas to the table—and why culture and innovation matter just as much in manufacturing as they do in tech or media.We talked about how women lead differently (and that’s a good thing), how to champion your people without micromanaging, and why “next generation leadership” is less about age and more about mindset.If you’ve ever wondered how to make your mark in an established business—or how to build a legacy that lasts—this conversation is for you.About Karen Norheim:Karen Norheim is the President and CEO of American Crane & Equipment Corporation, a leading manufacturer of overhead cranes and hoists. She is the daughter of the company's founder and has been with American Crane for over 17 years. In 2019, she was appointed President and Chief Operating Officer, and she later became CEO. Throughout her tenure, Karen has emphasized the importance of company culture. In 2018, she introduced the mantra "GRIT Matters" to inspire perseverance and passion among employees. She also led efforts to codify the company's unwritten culture, ensuring that core values are clearly communicated and upheld.Karen's leadership was particularly tested during the COVID-19 pandemic and the subsequent passing of her father. As a first-time CEO, she navigated these challenges by focusing on resilience and adaptability.Resources:The Manufacturing InstituteAmerican Crane & Equipment CorporationKeenAlignment Vistage First-Time CEO StoryWant to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kayContact:[email protected]/in/millerkay   

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Send us Fan Mail In this episode, I sit down with Karen Norheim, President and CEO of American Crane & Equipment Corporation. Karen didn’t always plan to go into the family business. But after earning multiple degrees (and learning a thing or two about grit), she joined the company—and helped it evolve from the inside out. What struck me most about Karen was her thoughtfulness around legacy. She shares how she honored her father’s vision while still bringing her own ideas to the table—and...

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Episode 159 | Forging Your Own Path in a Legacy Business — with Karen Norheim

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