Episode 16 - 100 Burgers Groups Founder on how to build a viral hospitality brand

Episode 16 - 100 Burgers GroupDaragh Kan, founder of 100 burgers group, and Jackie Doran, their pubs & bars marketing manager took us to the roots of the 100 burgers empire.The 100 Burgers journey started with a venue that couldn’t prepare food, to a burger truck that didn’t fit in the door, to now, 17 sites, and a handful of viral Australian brands. Here are a few of the secrets to their success we chatted about:How to be a trendsetter when connecting with your audience.The impact social media has on the success of a hospitality business.How to build a loyal customer base.How to capture a following.