How to use podcast guesting as a strategy? Ep 16

Being a guest on someone else’s podcast is a great marketing tool for your business, BUT only if you’re strategically reaching out to shows that align with your expertise. In this bonus episode, ⁠Rhianne Lovell-Boland ⁠⁠and ⁠⁠Aga Gajownik⁠⁠⁠⁠⁠⁠ discuss why guesting works best when there’s a clear connection between the value you can add to the host’s audience. Aga shares the vague pitches she’s received from people completely outside of her industry, and Rhianne shares ways you can pitch yourself in a more effective way. Plus, they talk about why podcasters should consider inviting guests onto their own show as a way to elevate organic marketing and reach new audiences. Want to put this into action? - Apply to be a guest on the Innotainment Podcast ⁠here⁠ - Or, book a Podcast Guesting Strategy Discovery Call with Rhianne ⁠here⁠ Building a business? Grab Aga's⁠⁠ ⁠⁠⁠free companion guide⁠:⁠⁠⁠⁠The Neurodivergent Founder’s Business Model Cheat Sheet. A visual, ADHD-friendly, no-fluff companion to help you reflect, take action, and connect the dots Interested in podcasting? Get Rhianne’s freebie:⁠⁠ ⁠⁠Your Ultimate Business Podcast Checklist: From Idea to Launch⁠⁠⁠⁠: the step-by-step guide to turning your podcast idea into a powerful business tool. Want to continue the conversation? Follow us on Instagram: ⁠⁠⁠⁠@Innotainment_Podcast⁠⁠⁠