Episode 16 - Brett Viberg

Brett Viberg is a third generation owner of a family business. VIBERG boots are expertly made from start to finish at their Victoria, B.C. workshop by a small team of talented craftspeople – just as they’ve always been made for the last 92 years. It’s taken five generations of innovation to make the world’s most beautiful and durable boots.Brett has re-shaped the long-standing family business into his vision, building on an established brand and bringing it into a newly defined marketplace, from an industrial boot manufacturer to stylish boot brand. Quality and integrity remains at the forefront as does the commitment to staying authentic to the family name, but Brett is successfully driving the company forward in a vastly different business world from the one his family had to face in prior generations.