Episode #16: Building Small, Relevant Audiences: How To Do It And Why It Matters

Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question:Why does less targeting often lead to more impact?We explore why chasing scale has become one of the most expensive habits in modern marketing — and how relevance, not reach, is what actually drives results in 2026.What we cover:Why broad targeting creates wasted spend, weaker signals, and fuzzy resultsWhat “relevance” really means when platforms are more automated and opaqueHow to identify the audiences that actually convert — not just clickWays to build smaller audience groups without limiting growthHow tighter audiences improve performance across SEO, PPC, and creativeThis episode is about shifting the mindset from more people to the right people — and why that change matters more than ever as costs rise and attention fragments. If you’ve ever asked:“Are we targeting everyone… or just hoping something sticks?” This one’s for you.📍 Find us here: Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/🎙 Enjoying this episode? Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at [email protected]