Episode 16: Emilie Lee (Just Global, AXM fka MediaMatters, OMD) on Deploying AI, B2B Measurement & the Power of Roadmaps

In this 16th episode of '11 Minutes with Octane11,' Dan Rosenberg and Stephany Lang sit down with Emilie Lee, a B2B analytics expert from Just Global. Emilie shares her journey, insights on B2B marketing challenges, AI's impact, and her passion for fighting Alzheimer's. Tune in for strategies on brand building, overcoming industry norms, and the importance of comprehensive roadmaps.00:31 Guest Introduction: Emily Lee00:56 Emily's Career Journey01:46 AI Implementation at JustGlobal02:16 Challenges in B2B Marketing03:28 Effective Tools and Tactics05:09 Common Mistakes in B2B Marketing06:36 Wish for a B2B Marketing Tool07:34 Recent Wins and Personal Passions08:59 Frameworks for Decision Making11:17 Conclusion and Key TakeawaysRelated Links:- Just Global https://justglobal.com/- Alzheimer's Association (Illinois Chapter) https://www.alz.org/illinois - Donate to Emilie’s Walk to End Alzheimer’s: https://act.alz.org/site/TR/Walk2024/IL-Illinois?px=12219811&pg=personal&fr_id=17588