Episode 16: From Skepticism to Trust: VRBO’s GM is balancing Quality & Growth Across the Marketplace

Send us a textTrust is the hinge that decides whether travelers hit “book” or bounce—and we wanted to know how a major platform plans to earn it. We sit down with Verbo’s general manager, Larry Plowski, for a straight-talking tour of what changes when a marketplace prioritizes standards over sheer volume, including the headline move to remove 100,000 underperforming listings and shift the Premier badge from host-level to listing-level. If you manage properties or market stays, this is a masterclass in aligning guest expectations, operational discipline, and platform signals that actually mean something at checkout.Larry shares what he learned crossing from Ticketmaster and FTD into vacation rentals: perishable inventory requires urgency, fee-based models demand careful revenue management, and partner networks only thrive when the supplier experience is designed with the same rigor as the traveler journey. We dig into what “quality” really looks like in practice—cleanliness, maintenance, accuracy, and dependable support—and why it must hold at every price point, from $300 condos to $1,000 villas. He outlines a near-term rollout: 24/7 access to real people, easier support flows, product improvements that surface the right details, and a revamped Book with Confidence Guarantee reintroduced as VerboCare with broader eligibility and clearer marketing so trust is visible before you commit.We also cover how these changes affect property managers day to day. Expect stricter criteria balanced with fair waivers for events outside your control, plus coaching tools and market benchmarking so you know where to improve. With peak booking season ahead, now is the time to scrub listings for accuracy, tighten cancellation policies, and address outliers that could cost you the badge at the listing level. Our goal is simple: help travelers feel confident booking vacation rentals for more trips, not just the big family week. Subscribe, share this with a fellow manager, and leave a review with the one trust signal you value most—we’ll feature our favorites next week.