Episode 16: From Sports Radio to Sports Podcasts

Spencer Brown, CEO of audio company DGital Media, visits The CUSP Show this week to talk about the business fundamentals behind the boom in sports podcasting.As someone who himself made the transition from analog radio to digital broadcasting, Spencer explains why the shift towards podcasting has been one of the great commercial success stories in sports in recent years.And with DGital Media partnered with famous sporting names in the podcasting world, including Chad Ochocinco and Adrian "Woj" Wojnarowski, Spencer also shares his insight into what makes a good host, and why advertisers love them so much.The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.Our presenters are Joe Favorito and Tom Richardson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com